FLORIDA’S FORGOTTEN COAST, 2025 – C2G Advisors is pleased to announce the successful acquisition of Cape & Coast Premier Properties, a leading luxury vacation rental management company along Florida’s Forgotten Coast, by StayTerra, a premier vacation rental management platform with a growing national presence.

 

Founded in 2016, Cape & Coast Premier Properties built the preeminent luxury vacation rental brand across Florida’s Forgotten Coast, earning a strong reputation for exceptional hospitality, local expertise, and a thoughtfully curated portfolio. The company manages approximately 250 high end vacation rental homes across the region and is known for its owner-focused approach and elevated guest experience.

 

Following a strategic process, Cape & Coast selected StayTerra as the ideal partner to support its next phase of growth. The acquisition aligns two organizations that share a commitment to hospitality driven operations, long term stewardship, and empowering strong local teams.

“We are thrilled to welcome Cape & Coast to the StayTerra platform as we continue to bolster our presence across Florida’s beautiful Gulf Coast,” said Mary Lynn Clark, Chief Executive Officer of StayTerra. “Florida is a key market for us and a pillar of our long-term growth strategy, and we are excited to expand into the Forgotten Coast. Heather Haire and her team have built Cape & Coast into an industry leader known for exceptional hospitality, and we look forward to working together as they enter this next chapter of growth.”

Through this acquisition, StayTerra expands its footprint in one of Florida’s most desirable coastal regions while providing Cape & Coast with access to additional capital, technology, and operational resources to support continued expansion. The partnership allows Cape & Coast to maintain its strong local identity while benefiting from StayTerra’s broader platform and long-term growth strategy.

 

 

C2G Advisors has had the privilege of representing Cape & Coast Premier Properties in the transaction and is proud to support another successful outcome in the short term rental management industry.

 

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About StayTerra

 

StayTerra is a premier vacation rental management platform curating partnerships with exceptional vacation rental brands across North America. Built on a foundation of hospitality, stewardship, and long-term growth, StayTerra supports best-in-class operators with the tools, culture, and resources needed to thrive while preserving what makes their businesses special.

 

About Cape & Coast Premier Properties

 

Cape & Coast Premier Properties is a luxury vacation rental management company serving Florida’s Forgotten Coast. Known for its thoughtfully designed homes, exceptional guest services, and deep local expertise, Cape & Coast delivers elevated beach vacation experiences for owners and guests alike.

 

About C2G Advisors

 

C2G Advisors is the leading M&A advisory firm in the short-term rental industry. Having completed transactions ranging from $1M to $100M+, C2G Advisors is the trusted advisor for vacation rental management companies seeking to sell, acquire, merge, or understand the value of their business.

C2G Advisors continues to see strong interest from both buyers and sellers, reflecting a healthy and active M&A environment for high quality vacation rental management businesses. Owners exploring strategic options or considering a future sale are welcome to connect with C2G Advisors for a confidential discussion.