M&A Insights and Recent Transactions

Most owners of vacation rental management companies think valuation is determined by one thing: profitability. While your profits are extremely important, they’re the starting point of any conversation with a buyer. If you’re a bit rusty, we cover the mechanics of valuation methods in our article how vacation rental companies are valued. The multiple that is applied to your profits is a function of the quality of your company. There are many factors that separate a smooth, premium exit from a bumpy, discounted one.

One of the most frequent questions we get is, “What’s my vacation rental company worth?” The answer isn’t always straightforward — but the business valuation methods used in the industry are. Let’s break down the two main valuation methods we use to figure out the value of a vacation rental business: the Adjusted EBITDA method and the Price Per Contract method.

MANZANITA, OR., 2025 — C2G Advisors is pleased to announce the successful acquisition of Manzanita Beach Getaway, a premier Oregon-based vacation rental management company, by Trek Leisure Vacations (TrekLV), a fast-growing national vacation rental management platform.

After several years of uncertainty in the vacation rental industry, it appears the winds have finally shifted. From the volume and scale of transactions, growth our clients achieved, and the expansion of our team — 2025 became our strongest year to date.

FLORIDA’S FORGOTTEN COAST, 2025 — C2G Advisors is pleased to announce the successful acquisition of Cape & Coast Premier Properties, a leading luxury vacation rental management company along Florida’s Forgotten Coast, by StayTerra, a premier vacation rental management platform with a growing national presence.

VERMONT, 2025 — C2G Advisors is pleased to announce the successful acquisitions of Atlas Vacations and Wildwood Collective by Red Cottage, a leading high-end vacation rental management company known for its design-forward properties and strong local market presence.

COLORADO SPRINGS, CO, 2025 — C2G Advisors is thrilled to announce the successful acquisition of Hoste, a Colorado Springs–based vacation rental management company, by Premier Pads, a fast-growing short-term rental management brand headquartered in Phoenix, AZ.

As I walked the halls at VRMA International, I couldn’t help but feel a sense of déjà vu — a flashback to VRMA 2021. Once again, I met with more than a dozen eager buyers, all looking to accelerate growth through acquisitions. The energy felt familiar, but this time, it was grounded in discipline rather than froth.

C2G Advisors is proud to have served as the exclusive M&A advisor to Naya Homes in its acquisition by Casago. Naya Homes is a Mexico-based vacation rental management company with 458 properties across premier destinations including Puerto Vallarta, Nuevo Vallarta & Bucerías, Mexico City, Los Cabos, and other high-demand resort markets.

2024 was a remarkable year for C2G Advisors — filled with milestones, challenges, and incredible growth. While highlights provide a snapshot of the year, it’s the persistence, teamwork, and dedication of the entire team that made this year so impactful. Here’s a look at our journey.