Business Valuation
Know exactly what your company is worth.
A C2G business valuation gives owners a clear, data-driven picture of their company's market value — plus a strategic roadmap for what's driving that number and how to grow it. Whether you're planning to sell, benchmarking your business, or want clarity on your long-term options, we'll give you the real picture.
Request My Valuation →Why Get a Valuation
Clarity on where your business stands — and where it could go.
A C2G valuation isn't a generic formula or a rough estimate. It's a detailed analysis built by senior M&A advisors who know what real buyers actually pay — and what moves the multiple.
Whether you're ready to sell, planning an exit in a few years, or just want clarity on your company's worth, a real valuation gives you the facts you need to make informed strategic decisions.
In Total M&A Transactions
Transactions Closed
Valuations Annually
Why Get a Valuation
Built by M&A advisors who know what real buyers pay.
A C2G valuation goes beyond a number. It's the strategic context owners need to make confident decisions about their business — today and years down the road.
The C2G Valuation Framework
A sample of the KPIs we benchmark for every valuation.
Every valuation is built on hard data. We benchmark your company against comparable transactions across the metrics buyers actually care about.
This is a snapshot of the framework — your full valuation benchmarks additional metrics tailored to your industry and business model.
What's Included
A complete picture of your business's value.
Every C2G valuation delivers the full analysis, strategic context, and advisor guidance you need to act on it.
Step 01
Current Market Value Range
A defensible valuation range based on comparable transactions, buyer behavior, and current M&A market conditions.
Step 02
SWOT Analysis
A clear-eyed assessment of your company's strengths, weaknesses, opportunities, and threats from a buyer's perspective.
Step 03
Contract & Revenue Quality
A review of your contracts, revenue structure, and retention dynamics — the factors that most impact what buyers will pay.
Step 04
Value Drivers & Risk Factors
What's moving your multiple up, what's dragging it down, and specific levers you could pull to increase value before a sale.
Step 05
Strategic Recommendations
Actionable guidance on what to optimize, when to go to market, and how to position your company to attract the right buyers.
Step 06
One-on-One Advisor Review Call
A live session with a senior C2G advisor to walk through your valuation, answer questions, and discuss your next steps.
Frequently Asked Questions
Everything you want to know before getting started.
How long does a business valuation take?
Our valuation process typically takes 10–14 business days once we receive your financial and operational data. We move efficiently while ensuring the analysis is accurate, thorough, and tailored to your business.
What information do you need from me to get started?
We request a set of key materials, including financial statements, revenue reports, contracts, KPIs, and operational details. We'll provide a clear checklist during the initial discovery call.
Will the valuation tell me what my company could sell for right now?
Yes. Your valuation includes a current market value range, plus insights into how buyers would assess your company today — including strengths, risks, and opportunities to increase your potential sale multiple.
Is the valuation confidential?
Absolutely. Everything you share with us is kept strictly confidential. No information is shared with potential buyers or outside parties unless you explicitly request it.
What happens after I receive the valuation report?
We schedule a one-on-one advisor call to walk through the analysis, answer questions, and discuss next steps — whether that's preparing for a future sale, improving KPIs, or exploring current buyer interest.
Do I have to sell my company if I get a valuation?
Not at all. Many owners request valuations to benchmark their business, understand what's driving value, and plan a future exit — sometimes years away. A valuation is a tool for informed decision-making, not a commitment to sell.
Request Your Valuation
Tell us about your business.
Choose your industry below to get the right form. Every conversation is confidential — and there's no obligation to sell.